In the 4.0 era, where developments in various sectors are increasingly high. There are more sophisticated and innovative updates from this 4.0 generation.
In the 21st century, it began to expand into a focus on this sector where the community system and each individual in society itself increasingly in which they have an advanced and unique concept of life.
The concept refers to the use of creative thinking and innovative applications. In this case, these developments certainly have an influence on economic development.
Many concepts of economics already exist. One of the examples is the agricultural economy, industrial economy, and information economy.
No less important than the existing economic concept, the creative economy is one of the characteristics of the current era.
This concept is starting to have an impact on life where it opens opportunities or job opportunities, generates and creates money, and has an impact on people's welfare.
On this occasion, we’re going to understand the concept of it, from understanding it to the obstacles.
Definition of Creative Economy
The creative economy is one of the developments of the economic concept. There is renewal in the economic sector because of the needs and demands of life at this time.
The increasing demand for the production of things that are different from before, encourages the economy to be able to follow the flow of existing creativity.
The creative economy is a production and distribution activity which contains elements of creativity and the ability to think intellectually.
Intellectual thinking refers to the way we develop or carry out production and distribution activities by involving mature, critical thinking.
The creative economy is an economic concept that upholds creative values. This means there will be a lot of demand for reliable innovators and creators.
In short, the creative economy is a concept that promotes creativity and innovative thinking which utilizes digital in its application.
Therefore, this is a concept that requires intellectual activity in its application and prioritizes business and activities using existing raw materials.
Using the ideas and expertise of human resources as a factor of production, the creative economy is an idea in the new economic era that promotes information and creativity.
Characteristics of the Creative Economy
The characteristics possessed by the creative economy concept will not be much different from the general economic concept which will certainly operate in the production and distribution sector.
However, of course it’s different in terms of the way of thinking where the creative economy will be more attached to elements of creativity and innovation. For more details, we look at the characteristics of the creative economy below.
1. Idea
In an industry that can develop and compete with various other industrial sectors, it is important for this industry to have an idea that are new and different from the others.
Of course the idea must be relevant and have a certain quality and purpose. These ideas can change along with the times. This is important to do in every industry that applies the concept. Why? Bearing in mind that every trend has its own period or grace period, so do ideas that will eventually change.
Demand and needs will continue to change with the times. Therefore, the concept of enhancing ideas for production, distribution and even the system of using raw materials is an important point in this concept.
2. Intellectual Creation
It is known as the "creative economy" because the products produced are often innovative goods or services that are the result of human thought, which, of course, is someone who has an intellectual mind.
Not only that, the use of technology is also important which requires creation and intellectuality in it. Technological development is one of the important points in the creative economy. We can benefit from the ease of using technological advancements to boost it.
3. Open and Unlimited
When creating a new idea, of course we must also be open to ideas from various sources that come. This is necessary to be able to redefine what may be relevant.
Of course, being open means being able to determine something by absorbing new information and ideas that come by using that intellectual mind.
The unlimited concept is important because it can generate unlimited ideas. With that, updates will continue to occur in this concept.
4. Producing Creative Products
Of course the production of this concept is a creative product. What is meant here is that the products issued must be products that are out of the box and new to society.
5. There is cooperation from various parties
To get a production, it is also necessary to cooperate with various parties. In order to get results that are different from others, creative industries can establish relationships with other industries that are outside the scope of their industry.
It aims to explore ideas and make the results as unique as possible. Let's take an example when the film industry cooperates with the food consumption industry.
They come from two different industries with different production focuses. By taking advantage of each other they can disseminate their products and make the most of the provision on offer.
Therefore, an important characteristic is to be able to cooperate with various parties by thinking of as many ideas as possible.
6. Think forward
Thinking ahead here is in determining something, both production, distribution and how to use raw materials for the long term.
As someone who is involved in this industry, it is important for us to be able to think about the impact and how will it turn out in the future? Is it still relevant? Are there any products that might become a trend in the future?
7. Relatif dan Mudah Diganti
Maintaining a production result is indeed important to be able to reduce costs and labor. Therefore, production in the creative economy will develop more if it can be easily replaced without the need to have a big impact on production costs.
For example, in producing something, we also need to think about what if the trend that is currently on the rise will be different from that in the future? How to make something that will be relevant in the future?
Examples of Creative Economy
1. The music industry
In the music industry, as time goes on, tastes and music in certain eras will be different from what is currently relevant.
The music industry will usually adjust music production to current trends. Therefore, the music industry is one example of a developed economy with innovation.
2. Advertising
In the world of advertising, to market products and attract the attention of many people to buy a product, creativity is needed in its production. This will usually involve various content creators who have high creativity.
3. Game
In the game industry, games that are currently trending are games on personal mobile phones. Or what can be called a mobile game. This is because games on mobile games can be played easily and from anywhere.
4. Fashion
In the fashion industry, the trend of clothing worn by people in the early and mid-2000s will of course be different from the current trend. The fashion industry requires creativity and updating fashion for the future.
5. Arsitektur dan Desain Interior
The architectural structure of the building style also requires creativity. This is because every architect has his own type of style. So, one architect and another architect may have a different design style.
6. Social media
Features on social media such as posting photos and videos can be made as unique as possible according to the needs that are currently relevant.
Examples include video call and meeting features as well as share screens on Telegram starting to exist when the pandemic started. This is where Telegram adapts to the needs where some activities are carried out over the network.
Creative Economy Benefits
1. Mendorong Masyarakat Kreatif
Encouraging the development of society to be more innovative is the benefit of it. Being creative requires an environment that also supports us to behave, think and behave creatively. Therefore, the existence of this industry where various sectors encourage society and its environment to adapt.
2. Membuka Lowongan Pekerjaan
With many sectors, job openings are also open. Job vacancies will continue to be widely opened in the creative industry, because they continue to be open and relatively new.
3. Reducing Unemployment Rate
In the same way, because job vacancies in the creative industries will continue to be open, this will indirectly reduce the unemployment rate in a country.
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